Business School Admissions Essay: Failure Questions - Continued

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Instead of being forthright, most applicants will either choose a topic that hardly qualifies as a failure or write something generic or irrelevant to avoid admitting any substantive flaws. As an example that suffers from both problems, an applicant might describe a situation in which extenuating circumstances caused the failed outcome. The problem with this approach is that it leaves no room for self-examination and offers no insight into the applicant's character.

So how do you choose a topic that is substantive but won't make you look too bad? First, avoid any failure that reveals irreversible faults. In other words, it should be a mistake that results from inexperience and therefore can be addressed for future scenarios. For example, you don't want your conclusion to be that you are simply a poor leader or communicator. On the other hand, you could admit that as a leader you have pushed people too hard, because that's a specific point upon which you can improve.

Second, aim to find a failure that results from a good quality. For example, perhaps you failed because you're too independent and have difficulty delegating responsibilities to other people. Again, be careful that your topic leads to self-examination even if it's based on a typically positive quality.

Once you have a topic, you still have to reflect insightfully on it. The best way to avoid generic, obvious lessons is to demonstrate what you learned through action. Show how you acted differently later in a similar scenario. If you can only derive abstract insights, aim—as always—for complexity rather than relying on prepackaged ideas. "The importance of hard work" is simply no longer interesting, whereas "the limits of hard work in a mutually dependent relationship" can be.

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