Business School Admissions Essay: Diversity Questions - Continued

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Why M.B.A.? Questions | Diversity Questions | Accomplishment Questions Leadership Questions | Other Activities Questions | Role Model Questions Failure Questions | Very Personal Questions

A few weeks ago, while reading a Russian newspaper on the Internet, I saw an advertisement for some American fat-burning pills. The English meant something like "Five minutes on your lips, all your life on your hips," but the Russian translation sounded extremely vulgar. As this amusing advertisement demonstrates, cross-cultural skills are critical to international business, but are often overlooked. My ability to speak Russian fluently and my understanding of Russian, Kyrgyz, and American cultures will help enable me to succeed in the global business economy. I think that my intercultural capabilities will be a major contribution to the Robinson student body, as well as an asset to my future career in international marketing.

Along with my cross-cultural savvy, I also hope to bring to Robinson my previous academic experience in international marketing. My final project in Moscow State University was titled "Marketing of Russian Products & Services Abroad Using Stock Company Volga-Dnepr." I spent six months researching and writing my thesis on Volga-Dnepr, a joint venture of the British company Heavy Lift and the Russian company Volga-Dnepr, and a leader in the Russian cargo transport market. I spent most of my time in the marketing department, observing the creation of a company's portfolio, its advertising strategies in the international market, and its relationships with Russian and foreign clients. The experience proved absolutely fascinating, and I hope to encounter similarly exciting academic endeavors at Robinson.

After studying international marketing in-depth and graduating from Robinson College of Business, I hope to secure a position with a company that operates in Eastern Europe, CIS, or an ex-Soviet republic. My long-term professional objective is to find a job that fully utilizes my unique educational and cultural background. My ideal job would be with a marketing department—I would like to be involved in promoting new products and enhancing the image of current ones. Furthermore, I am interested in conducting marketing research, and building new relationships between American and Russian companies. I might also enjoy working for an international company here in the States, or perhaps in a company like USAID. Eventually, regardless of what career path I choose after earning my degree at Robinson, I would like to return to Russia and teach Russian and Kyrgyz companies the key principles of international marketing. I know that I may be aiming high with my career objectives right now, but I have learned from my life thus far that I am capable of achieving my dreams if I set my mind to it. As Henry David Thoreau wrote, "In the long run, men hit only what they aim at. Therefore, they had better aim at something high."

COMMENTS:

This applicant moved from a small country formerly of the Soviet Union to the United States. Because his interest is in international business, he is able to tie his cross-cultural background to his past accomplishments and future plans in the global economy—and to his involvement in the school's student body. Note that the demonstration of his cultural diversity far outweighs the one or two moments when he explicitly points to his unique perspective. This is one of the most important strategies to remember when writing a Diversity essay.

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