What are you selling? In this section, you describe your service or product emphasizing the benefits to potential and current customers. For example, don't tell your readers which 89 foods you carry in your "Gourmet to Go" shop. Tell them why busy, two-career couples will prefer shopping in a service-oriented store that records clients' food preferences, and caters even the smallest parties on short notice.
Focus on the areas where you have a distinct advantage. Identify the problem in your target market for which your service or product provides a solution.
Give the reader hard evidence that people are, or will be, willing to pay for your solution versus others. List your company's services and products and attach any marketing/promotional materials. Provide details regarding suppliers, availability of products/services, and service or product costs. Also, include information addressing new services or products which will soon be added to the company's line.
Overall, this section should include:
Strategic Planning
Business Plans
Strategic Planning Methodologies
Mission Statements
Management Resources
Managing
Leadership
Marketing
Financing
Strategic Planning
Business Technology
Special Interest Topics
Business Taxes
Recruiting
Staffing
HR Outsourcing
Medical Recruiting
International Services
Bilingual Recruiting
Global Locations
Company Information
Partnerships
Job Seekers
Online Degree Programs
Degrees by Career Path
Colleges by State
Careerbuilder.com
HotJobs.com
Monster.com
HR News
Benefits
Workplace
Recruiting
Business Process