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Think of everyone who could possibly serve as a contact. Don't limit yourself to people who could clearly help you out - friendly, accessible people in unrelated fields often have contacts they would be happy to share with you. Also, people who, through either work or volunteer activities, have contact with a diverse crowd can be extremely helpful. To get you started with your list, here are some suggestions:
Family friends | Local politicians |
Relatives | Journalists |
Neighbors | Business executives |
Professors | Non-profit directors |
Alumni | Your physician |
Former employees | Your hair dresser |
Former co-workers | Prominent community members |
Public relations officials | Members of professional organizations |
Religious leaders |
Local alumni association | Conventions |
Class reunions | Club meetings |
Cocktail parties | Internet list-servs |
Fundraisers | Volunteer opportunities |
Business conferences | Continuing education classes |
Networking is a little like planning a political campaign. While it's essential that you are honest and relaxed, you should not wing it. Just as politicians think about what they tactically need to accomplish, convey, and gain when they make an appearance or give a speech, you should approach networking opportunities with a game plan. Before you confidently and charmingly sashay into a business conference room, a dinner party, or group event, do your homework. Find out who will be there, or do your best to list who you think will probably be present. Then decide who you would most like to meet. When you have your list of potential contacts, thoroughly research their work and their backgrounds and then make up some questions and conversational statements that reflect your research. And finally, think critically about what your goals are for your networking function. What information do you want to walk away with? What do you want to convey to the people you meet? But, as is always true, it's important to be flexible and to perceive opportunities you didn't plan to confront.
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