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Business conferences, informational interviews, college reunions, and cocktail parties are obvious networking opportunities - you expect to walk away with a few business cards and some recommendations for potential rolodex entries. But the reality is that invaluable contacts and enviable opportunities often surprise us. Good networkers are flexible people who approach connection-making as a fluid enterprise that extends far beyond hotel conference room walls. You never know who will step onto the adjacent elliptical trainer at the gym; who will be parked behind you in an interminable grocery store line; who will sit next to you on an airplane; or who will be under the hair dryer next to you at the beauty salon. Don't let these opportunities pass you by. While it may have been sheer luck that you bumped into an affable CEO, your savvy approach to networking can turn a banal exchange into a pivotal moment in your career path. Always be ready to make a contact and exchange business cards. And remember, don't hesitate to network someone who has no obvious connection to your ambitions: Your new contact may be able to give you relevant names of his or her friends and colleagues.
After you meet with a contact, it is absolutely essential to write a thank you note. Tell your contact how much he or she helped you, and refer to particularly helpful, specific advice. Everyone - even the most high-level executive - likes to feel appreciated. In addition to immediate follow-up after a meeting or conversation, keep in touch with your contacts. This way, they may think of you if an opportunity comes up, and they will also be forthcoming with new advice. It's important to stay on their radar screens without being imposing or invasive. And, of course, if you get that new job, be sure to tell them and thank them again for their help.
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