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4. Use several different signatures - you will never know if your signature is working to its full potential if you don't test a few signatures out. Test out a signature for a few weeks and then try something different. Eventually after tweaking it for a while, you will find the perfect signature for your business. You should also try using a different signature for different situations. For example, if you want to stress inexpensive to an individual that has a tight budget and then stress talented to another person…this is a good strategy.

Make sure to keep your signatures brief. I cannot stress this enough. Take this following example:

EX#2:
John Doe (JohnDoe@allgraphicdesign.com)
You looking for an inexpensive web designer?
Look no further…I work cheap…and I'm good!
http://www.allgraphicdesign.com/

In the above example there is way too much text to sift through. No one will see your message, and your signature won't be effective. However with EX#1, you can't help but see "Inexpensive Web Design", the reason for this is because the signature is short and to the point.

There is no other marketing technique that is as easy as utilizing signatures. Signatures are included in all of your e-mails without you even having to think about it. Taking advantage of signatures is essential and necessary. Good Luck!

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