Home Business Cold Calls

Home Business Marketing resources is courtesy of Allfreelancework.com. This article will help you in researching for potential leads as well as a script to help you structure your cold calling.

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EFFECTIVE USE OF COLD CALLS

by Rachel Goldstein
owner of Allfreelancework.com - 1000s of freelance jobs

Cold calls tend to be the least effective form of marketing for consultants. But, if implemented effectively "cold calls" can land you a gig, maybe even your first gig. The trick is to place yourself in the shoes of the prospect on the other end of the line. Anyone can pull it off with a little bit of strategy.

Before you can start dialing numbers, you will need to do a little research. What is your area of expertise? What businesses or individuals would benefit from your service? Try to think of every possible use of your service. Write down all of these possibilities. Once you have figured out who all of your clients could be, now you need to compile a list of:

1. Name
2. Company Name
3. Address
4. Phone Number

You should keep all of this gathered information in a database, Rolodex, or on index cards. (I recommend writing down the information on large index cards. When you find a prospective client, take their card with you and write down personal information on the back of this card. This way, next time you visit the client, you can ask him how his sick aunt is feeling.)

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