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How long should my newsletter be?

Keep your newsletter relatively short. If you want to include several articles, use a table of contents at the top of the newsletter. An example follows:

1. Design a Black and White Newspaper Ad
2. How to Prepress an Electronic File
3. Illustrator vs. Freehand
4. An Example of a Well Designed Magazine Ad
5. Contact Information

If any of your articles are really long, abbreviate the article and link to a web page where the rest of your newsletter resides. It is better to send a short newsletter every week than to send one long one every month. Subscribers are busy and tend to put off reading long newsletters till later. I know I do.

How do I send a newsletter out?

Probably your best bet is to sign up with a free mailing list service like topica, evite, listbot, or onelist. You should set up your list to be "announce only". This way your subscribers cannot receive responses from other subscribers.

How Should My Newsletter Be Broken Up?

1. The Subject Line - You have several options for this one. Keep it consistent for all of your following newsletters.

a. The title of your newsletter and the date, for example: Advertising Design Newsletter - 08/10/01 b. The title of your main article
c. A catchy phrase to catch the attention of subscribers when they look thru their emails

2. Disclaimer: Remind subscribers that they signed up for this newsletter. Explain how to unsubscribe from your newsletter here.

3. Table of Contents
4. Contents
5. Contact Information
a. Your name
b. Business Name
c. Your Services
d. Web Address
e. Email Address
6. Copyright Information

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