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What do you write about in your newsletters?

You, as a freelancer, have an advantage above others … you are an expert in your field. Write "how to" articles, tips, answer common questions and concerns, newsworthy events, and other related topics. Research other newsletters related to your topic. Try to find a path less taken. For example, if there are already a hundred graphic design newsletters being published, why not make your newsletter's topic advertising design if this is your specialty? A good article for this type of newsletter would be "How to Design a Black and White Newspaper Ad." Maybe the following month's ad could be, "How to Prepress an Electronic File." You see what I mean? You don't really have to brainstorm very long to find an article that you can write about. When you are an expert in your field, there are multiple tasks that you perform daily … just write about them.

When you are writing the content, remember to write as if you are talking to a friend. In other words, don't talk in hi-tech jargon. Not only will this confuse some readers, this also might bore them to death. Then who will be on your mailing list? Also, talk one-on-one with each reader … use "you" not "they" or "we". Personalizing your articles will make for easier reading.

How often should I send out a newsletter?

This all depends on how often you can find the time to write an article. It is better to start out sending your newsletter once a month. Once you get more subscribers, you can increase the rate at which you send them out. Try to send out your newsletter at the same time each month or week. Subscribers will appreciate your professionalism, and since this newsletter is being developed so you can land a gig, this is important. Don't send a newsletter out more than once a week; subscribers tend to get annoyed when newsletters are sent too often.

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