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It is important to focus your energy on where there is likely to be a need for your services. Uncovering a business opportunity often times requires broadening the range of your skills and services. Since you are targeting all sorts of different businesses you will often need to learn about different industries in order to be useful. You might find that you want to focus on one industry, for example, only targeting restaurants. You could create online menus, downloadable coupons, reservations, take out orders, and any other innovative ideas to draw in the prospect's interest. In fact, imagination and creativity are your keys to success. The number one focus of a successful entrepreneur is PROFIT. Your goal is to find out how you can raise the prospective client's profit line ... this takes creativity.
Excellent tools for researching local businesses are :
1. Yellow Pages
2. Chamber of Commerce
3. Better Business Bureau
4. Department of Small Business Development
5. Trade Associations
6. Search Engines
7. Purchased Lists
What information do I need to find out about each prospective client before contacting them? Slow down, you have some work to do first. At the minimum, you will need to get the phone number, company's name, and address. From this information, you can hopefully gain access to verifiable details about this business. From this information, you should do research on the Internet. You will need to find out if the business in question has a web site. Use every resource available to access this information. If you can't find a web site then you found yourself a lead.
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