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There are not many people that enjoy cold calling, so I assume that you might be a little worried about this. Believe me, I hate cold calling as much as you. With the use of a script, and a lot of practice, cold calling will seem much less intimidating.

Now you should have all the information that you need about the client laid out in front of you. Take a look at all of this information and make sure that you can remember it clearly. From this information you should be able to create a script to use when you call the business owner. I will outline a sample script that you can in turn use to your advantage. Take a look at the following example:

A: Hello, Can I please speak with owner's name?

B: This is he. How can I help you?

A: Is this an okay time for you to speak?

B: Sure, I have nothing going on right now. Who is this? (If he says that he is too busy to talk right now then you should ask what time is an okay time to talk with him).

A: Hello, My name is your name from your company's name.

B: How can I help you today?

A: Well first of all thank you for being so kind to speak with me. I am familiar with your company and I have heard many good things about it, for instance share an example. Well, anyway, I was interested so I looked to see if you had a web site and I couldn't find one. Do you have a web site running?

B: No, we don't need one. I can't really see how it would do us any good since we are a local company. If someone wants something from us they just walk on over.

A: Well, Mr. or Mrs. owner's name, I spent some time thinking about your business before I called and I came up with a few ideas that would raise your profit line. For example, a similar site to yours, name a domain, started a web site how long ago and developed your idea into their site. Within how much time, they increased their profits by this much.

B: I don't know, it sounds expensive to me.

A: I am the most reasonably priced web designer around, I could design the entire site for only dollar amount. And if you still aren't sure that you just want to jump in, I will give you two free hours of consultation in which I will bring you a mockup design of what I visualize for your site. We can then talk it over. You won't have any commitment to continue, I just want to show you that you can have a profitable online presence. Is 10 o'clock Monday morning a good time to meet ... I want to share with you all of the ideas for your site that I have typed out for you?

B: 11 o'clock is better.

A: Great, I am excited to meet you.

B: I am looking forward to hearing your ideas.

A: Thanks. I will see you Monday at 11:00.

You should always create a positive, but assertive, tone and try not to sound like a telemarketer. The difference between you and a telemarketer is that you have educated yourself about the prospective client. You are way above this level so try to make a good impression. You will need to be ready for a negative response and rude replies. Not every call goes this well. Try to figure out ahead of time what kind of objections you might receive. Always respond with a polite business response. Never curse or say rude things back. Negative responses aren't always a bad sign. If the potential client says " I don't need a web designer now, I need brochures not banners." Maybe your expertise includes print design too, go in for the kill and get the gig. Maybe you want to educate the potential client on the need of a web site to promote his or her business. If you think ahead and know your responses beforehand, you will do great.

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