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It is true what they say about first impressions, they do last. "You Never Get A Second Chance To Make A First Impression." I am sure you have heard that old saying. Follow some or most of these rules and you should be fine. Here are some rules that you should always follow when dealing with a client or a potential client:

1. Always address client formally (Mr., Mrs., Dr.) until client says you can do otherwise

2. Keep all materials that belong with this project together. I find that it has worked best to keep all materials in a huge envelope (And I mean huge). There are envelopes that are big enough to hold a few binders in them, try to find those.

3. You MUST rehearse first. If you mess up a presentation you are screwed. Why would a client want to hire a freelancer who can't even explain in a clear manner how he/she is going to make him money? Rehearse! Rehearse! Rehearse! Use images to help you through the presentation. It is much easier to talk while the client isn't staring directly at you.

4. When speaking to a client, try to weed out the "ums". This is hard to do, and even I do it all of the time. "Ums" are used to say something while you are thinking of something else to say. Your client might think that you are not a clear thinker. Even if this is not true, the client might think this.

5. To separate you as a freelancer from other freelancers, send a "thank-you" note through regular mail. This is a good way to set yourself apart from the rest. All you need to do is send a short note thanking the client for either considering or accepting you for the job (depending on whether you have already been promised the job or not).

6. Don't answer the phone if you aren't ready to talk. It is better to have a good, intelligent conversation with a client when it is less convenient for him than to have an awful conversation with him when it is convenient for him. Also, get a second phone line if you have kids, you don't want to sound like a stay at home mom or dad when you are talking to a client.

7. Dress for the occasion. Brush your hair. Wear a suit or corporate casual if told to do so. Never wear jeans; you won't be taken seriously in jeans.

8. Be on time. Never be late. If you are late on the first meeting, how late are you going to be on the clients' project? This is what will go through the client's mind.

9. Bring all presentation materials that you need, including paper, pen, projector and slides (if needed), portfolio, and what ever else you feel that you will need.

10. Look at other individuals directly in the eye and state your name clearly and the purpose of your visit. Shake hands firmly. A limp hand shows that you are not confident. Show these clients that you have what it takes to take on their project.

11. Don't sit until a chair is offered to you. It is a definite no no to sit before the client does.

12 . Pass out business cards at the end of your presentation

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