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What happens if the company does have a web site? Well, if the business in question does have a web site then you have two choices ... either move on or further evaluate the site. If you choose the latter, this is what you should look for:

1. Is the web site visually appealing?
2. Are the site's resources being used effectively?
3. Are there means for a sales transaction?
4. Does the site have a domain name?
5. Is site listed in search engines?
6. Were meta tags used effectively?
7. Does the site load quickly?
8. Is there essential contact information available?
9. Are there broken links or missing images?
10. Do you see a sales strategy that they are missing?

If any of the above situations occur, you should consider contacting the company to setup a consultation. Remember to always use tact. Never come right out and criticize anyone's site, in most cases if the site is awful, the owner himself tried to build it. All you need to do is show the business owner that he is losing out on extra earnings. There are nice words that you can find to express this instead of derogatory statements.

You should keep all of this gathered information in a database, Rolodex, or on index cards. (I recommend writing down the information on large index cards. When you find a prospective client, take their card with you and write down personal information on the back of this card. This way, the next time you visit the client, you can ask him how his sick aunt is feeling.)

Before contacting your newly found lead, you will need to get your thoughts together. Answer the following questions of yourself:

1. How can a new or redesigned site increase the owner's profits?
2. How much money would I need to charge?
3. Are there similar sites on the net that you could show an example of. You should show the owner how company XYZ profited from similar steps.
4. What design and graphic choices would you choose?
5. Are there add-ons that aren't necessary, but effective?
6. (If redesign) What changes would need to be made to better the site?

Continued

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